MARKETING

I’m not suggesting that you and I go speed-dating.

All I’m asking is that you have a look through these pages then drop me a line with your brief and I’ll very quickly put together a proposal based on what you tell me. I won’t waffle, use technically challenging language, or try and tease you with some advanced metrics or pivot tables. I won’t try to be cleverer than you to impress you, I’ll just tell you what you need to know. Honestly.


“If a client comes to you and says that they’re not really sure what to do, that’s one of the best relationships you can possibly have — when there’s an acknowledgment of a goal but the path to the end product is unknown, and they’re open to the collaboration.”

–Abbott Miller


We all get promises, jargon, infographics, slick words and even more promises about delivery and quality. On the big day your dilemma will inevitably be – do you employ the people that promised you the most for the least, the least for the most, or the guys that always seem to get right in the middle. And everyone always gets 3 quotes, right?

A multitude of circumstances can take you down any of these routes, and any or all of them might work for you. You might look at relationship building, a bit of a dance, then some pushing and pulling on the costs and specifications. That’s all fine really, it happens. But if you’re holding a beauty parade those big blue eyes can sometimes be a bit of a long term distraction. What you really need is an honest proposal with no grey areas, from someone who will be good for what they say they will be. Then it works for everyone.

I’ve still got your attention? There’s some experience a bit further up this page, and more below it (soon) so maybe you’re thinking – where’s the capability.

Time for another list? You can get all this sort of stuff from me on day one, in no particular order:

SEO, SEM, SMM, CMS, CRO and strategic web design, campaign planning and implementation, Advanced Google Analytics, hosting and email, advertising, PPC/CPC, CRM (eg: Capsule, Dynamics, Salesforce), eMailers (eg: iContact, Mailchimp) database setup, copywriting, location and studio photography, online PR (eg: PR Web), identity, graphic design, online and offline media, unified social media management and implementation (eg: Vocus, HootSuite), online survey’s, brand identity, title sequences, video production and special effects, visualisation, interactive 3D
…and much more.

 
Sorry for using all those acronyms. If you know what they are great, if you don’t – you should, so I’ll explain all when we talk.

In the end though, what you really need to know is that I know. I do.


“I read once about the concepts of a lateral idea and the vertical idea. If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help. The lateral idea is when you skip over and dig someplace else.

–Seymour Chwast”
 

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